Why Duolingo and Snapchat Streaks Feel So Hard to Break
The psychology behind why losing your 847-day Duolingo streak or Snapchat streak feels devastating, and how to break free without losing progress.
7 min read
Tag
#streaks
2 articles
Why Streaks Hook You: The Endowed Progress Effect Explained
The psychology behind why breaking a 47-day Duolingo streak feels devastating, and how apps exploit the endowed progress effect to keep you hooked.
8 min read