Why Streaks Hook You: The Endowed Progress Effect Explained
The psychology behind why breaking a 47-day Duolingo streak feels devastating, and how apps exploit the endowed progress effect to keep you hooked.
8 min read
2 articles
The psychology behind why breaking a 47-day Duolingo streak feels devastating, and how apps exploit the endowed progress effect to keep you hooked.
Apps use the same psychology as casinos to keep you hooked. Here's how variable reward schedules work and why your phone feels impossible to put down.