Why Streaks Hook You: The Endowed Progress Effect Explained
The psychology behind why breaking a 47-day Duolingo streak feels devastating, and how apps exploit the endowed progress effect to keep you hooked.
8 min read
Tag
#behavioral-science
2 articles
Variable Reward Schedules: Why Your Phone Is a Slot Machine
Apps use the same psychology as casinos to keep you hooked. Here's how variable reward schedules work and why your phone feels impossible to put down.
9 min read